Program Information
Brand Personas – Your Nonprofit Brand in Human Form!
Program Description
If you brought your nonprofit brand to life as a person, who would it be? How would they act and what would they care about? What are their ambitions and what are their blindspots? Building out your brand’s persona is a very powerful way to get clear on what makes your brand unique and how to better connect with your clients, volunteers, board and community. Eriko Clevenger Pope, former Head of Global Marketing for Nestle Purina worldwide and current CEO/Founder of Katalyst STL, a strategic marketing advisory firm to nonprofits, will lead you through a powerful (and fun!) workshop to understand the power of building your brand’s personality and how to do it in a step-by-step process.
For format questions, please see the Format Notes section below the Speaker Information.
Speaker
Eriko Clevenger PopeCEO/Founder |
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Eriko Clevenger Pope is the CEO and Founder of Katalyst STL, an advisory firm specializing in strategic business problem solving, strategic planning, brand and marketing strategy for nonprofits and entrepreneurs. She has served in Marketing Leadership roles over the past 20 years at Kraft Foods and Nestle, and was most recently the Head of Global Marketing for Nestle Purina Pet Care Worldwide. She received her undergraduate degrees from Washington University and her MBA from the Wharton School. She currently serves on several nonprofit boards including St. Louis Public Radio, John Burroughs School, Concordance Academy. |
Format Notes
This session will be presented via Zoom webinar. It will be recorded and the recording will be shared with you after the session, along with a survey link and any additional presentation materials.
Upon purchasing tickets, the Zoom link will be automatically emailed to you. Please do not share the Zoom link with others. If you have purchased tickets and have not received the link, please check your spam folder. If you still don't see the email, please don't hesitate to reach out to [email protected].
Nonprofit Marketers Network-St. Louis has recently migrated to a new member portal and registration software. If you are having trouble logging in to purchase a member ticket, please contact us at [email protected]. Thank you!
Tickets
$10.00 Member Ticket
$15.00 Nonmember Ticket
