Building Your Brand Strategy

In this hands-on workshop, organizations will learn how to build a simple, practical brand guide they can start using right away. Through guided discussion, worksheets, and activities, participants will walk away with a concise brand strategy they can immediately apply to their website, social media, newsletters and more!

You’ll create:

• Key messages and keywords you can reuse across platforms
• A defined target audience and insights into their needs
• A simple platform-by-platform plan that supports consistent outreach

Perfect for: organization directors, communications staff, program leads, and anyone who wants to tell their organization’s story with more impact.

This is an in-person workshop in St. Louis.

About the Presenter

Arkayla Tenney-Howard (she/her) is a strategic communications expert dedicated to amplifying underrepresented voices and driving lasting social change. With over eight years of experience in digital organizing, narrative development and campaign management, she has honed the art of crafting messaging that not only resonates but also inspires action.

From creating direct action toolkits to leading capacity-building workshops, Arkayla thrives at the intersection of creativity and impact. Her expertise spans developing storytelling initiatives, executing multi-channel marketing campaigns and advancing equity-centered movements. Passionate about fostering connection and driving meaningful engagement, she is committed to making every project impactful, effective and rooted in collective empowerment.