Program Information

Spectrum 2022: Live and In-Person is a premiere conference for nonprofit marketing and communications. From marketing to development to professional growth, this day-long event features two high-energy keynote sessions, four hours of high-value breakout sessions, and lots of networking.

Join our diverse and dynamic group of speakers as they cover the full spectrum of nonprofit and professional topics. Spectrum is the nonprofit conference for you, whether you are an entry-level nonprofit professional or a seasoned veteran.

Morning Keynote:

Kesha Kent, BA, MAOL

Networking is Your Superpower: Back to Connecting In-Person

Today, we often file in line with company and society standards and norms are formed every minute. By striving for “BRAND YOU” rather than adopting what others have in place you lead from within! Networking, building relationships and connecting with yourself first will help you form more solid, mutually rewarding relationships at all levels. You will learn how to take others more seriously, listen more carefully, make clearer requests of others, respond more decisively and successfully to requests, and, most importantly, develop a group of people you can count on in the future. Join Kesha as she delves into practical, real life tools that tap into your natural superpowers. Bring your capes: YOU are the brand and networking is a SUPERPOWER!

Afternoon Keynote:

Panelists: Jenna Rae, Justina Coronel, Luke Farrell, Meghan O

Working with the Media and Influencers

"What does it take to get my story on the news?" "How do I get an influencer to share my social media posts?" If you have ever asked these questions, you are surely not alone. As the landscape of media and marketing continues to transform, it can sometimes be difficult to keep up. In our afternoon keynote, we'll get up-close and personal with our dynamic panel as they discuss what it takes to cultivate allies in the media and utilize influencer marketing.

Marketing & Communications

Gus Wagner

#Thumbstoppable
Hundreds of thousands of posts and tweets are made across the big social media platforms every second. What is your content doing to stop people from scrolling past it in newsfeeds so they can see more funny animal videos? Learn the elements of #Thumbstoppable social media content creation – in words and pictures – from five-time certified social media strategist Gus Wagner.

Sarah Shelton

Fuel Your Brand: Outside of the Box Marketing
Gone are the days of scheduled tweets and perfectly curated Instagram pages, people want real, transparent stories that show impact and emotionally connect with them. Learn how to creatively tell your brand’s story and think outside of the box when it comes to marketing your brand.

Jessica Payne

Marketing For Social Change
Marketing for Social Change will dive into a variety of grassroots approaches that amplify messages critical for building public awareness. Whether you are marketing for progressive candidates, policy changes, or community organizing campaigns, you will leave with real-world examples and actionable tools.

Danyelle Little

Develop a Strong & Effective Professional Presence on Social Media
Your social media platforms are a great place to share your authentic voice. They can also be used as a tool to showcase your professional side, allowing you to become an "ambassador" of your workplace. Learn how to leverage your profiles to create engagement and excitement for your organization in an authentic and meaningful way.

Development

Heather Kemper

How to Move Event Attendees to Monthly Donors
So you just put all your sweat and tears into a fundraiser that helped you raise money, awareness and hopefully new supporters. But now what? Join me for "How to Move Event Attendees to Monthly Donors” to learn how to move those attendees from awareness and interest to involvement and investment in your organization.

Demetria Jackson Lightfoot

Development is in the Details: The Little Things That Make You a Successful Fundraiser
In a world where to-do list abounds, you can sometimes find yourself spinning your wheels wondering if you are making the impact in your job that you want. How can you quantify the fruits of your labor when your donors aren’t calling you back or responding to your emails? What do you tell your board when you think you aren’t going to make your fundraising goal? Sometimes your biggest impact comes from the littlest things. It’s all the little things that lead to the big results. That is development. Let’s talk about it.

Bret Heinrich

Working the Plan: Moving from Strategy to Action
This interactive session will provide you with a philosophy and tools necessary for developing a successful strategic plan.

Michelle Stevens

Relationships Really Do Matter
Trust-based philanthropy is a hot topic in fundraising...but it doesn't happen automatically. During this session we will discuss how to build and maintain the relationships with your funders and donors that will enable your organization to better collaborate.